Customer Relationship Management (CRM) Software helps businesses manage customer interactions, sales leads, follow-ups, and support activities in one centralized system. It stores customer data, tracks communication history, manages sales pipelines, and improves customer engagement. The software enhances sales productivity, ensures timely follow-ups, and provides insights through reports and dashboards. Suitable for sales teams, service providers, and growing businesses, it helps build stronger customer relationships and improve overall business efficiency.